12pm - 1pm

How to Build Schedule Blocks

C. Doe

2016 Mobile Ad Summit
Friday
, 
November 
17
 at 
7:00pm
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Being True to Yourself: Success Without Compromise

Friday
, 
November 
17
 at 
7:00pm
RSVPs Closed
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Be Your Authentic Self

Can women of color truly be their authentic selves in the workplace?


This mixer will explore the experience of women of color at work how to work through some of the challenges we face while navigating corporate America. Our panelists will explore how they cope with those challenges, and how those coping mechanisms affect their chances of long-term success. From code-switching to rocking our natural hair, we'll discuss how we can succeed without compromising who we are.


Guests will enjoy complimentary beverages sponsored by CÎROC Ultra Premium Vodka, food by Slim & Huskys and personal care items sponsored by Dove.


*Must be 21 or up to attend.


Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation. Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the US population and Toronto, Canada. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities.

Event Partner & Sponsors

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About Lemons 2 Lemonade

Lemons 2 Lemonade is an online platform geared to help motivate and equip Millennials with career and lifestyle tips to help them achieve their goals. Lemons 2 Lemonade platform includes a blog, networking mixer, panel discussions and Twitter chats. Each component introduces Millennials to techniques that will help them thrive through life's challenges. The event series has reach over 500 Millennials in NYC, Atlanta and Nashville.

 

L2L events have been featured in Black Enterprise, Blavity, LinkedIn, ColorComm's Diverge and Jopwell's The Well.  Past L2L Mixers were supported by Dove, Lyft, Ciroc, Bumble, Verizon, GIPHY, Buzzfeed, Jack Daniel's and Chandon.

 

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